ARIINUI SUPs was created in 2010 with the inspiration of Hawaiian nature and tradition. ARIINUI means ``BIG CHIEF `` and offers a wide range of SUP boards and SUP accessories. SUP Leashes, Boardbags and Grippads. SUP Surfing (stand up paddleboarding) is becoming more and more popular in the water sports community. Don't skimp on quality and go for Ari Inui SUP Equipment.